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Gary Orren  
 
     
 
Aubery For 34 years Gary Orren, from Harvard University, where he is Professor of Public Policy and Management. He also teaches Persuasion at Harvard, Oxford University and other venues around the world.

A leading expert on public opinion, politics, strategic communication, and persuasion

He serves as a consultant on strategy and communications to corporations, government agencies, and non-profit organizations throughout the world. Over the years, Professor Orren also has conducted and analyzed opinion polls for many clients, including the Washington Post, the Boston Globe, and the New York Times.
   
At the Times he played a leading role in the creation of the first national news media poll, the New York Times/CBS News Poll. A self-confessed “political junkie,” he has worked as a political adviser in local, state, and national election campaigns in the U.S. and other countries.

His books include:
  • Equality in America
  • The View from the Top
  • The Electronic Commonwealth
  • The Impact of New Media Technologies on Democratic Politics
  • Media Polls in American Politics
  • Media and Momentum:
  • The New Hampshire Primary and Nomination Politics.

He served on the national political party commissions that drafted the rules for the U.S. presidential nomination process. He now assists ABC television news as an expert analyst in its coverage of election night results. Professor Orren is a popular lecturer and public speaker. Currently, his lectures and talks (like his research and writing) are devoted to the subject of persuasion.

An intensive seminar on “The Science and Art of Persuasion” which he delivers to executives and leaders from the private, public, and non-profit sectors has won high praise from audiences in the U.S. and abroad. Born and raised in Kansas City, Missouri, Gary Orren graduated summa cum laude with high honors in Government from Oberlin College.

With financial support from the Danforth Foundation and the Woodrow Wilson Foundation, he continued his studies at Harvard University where he received a Ph.D. in Political Science. While studying at Harvard, he was awarded the Frederick Sheldon Fellowship and the Toppan Prize for best dissertation in political science.

On leave from Harvard, he worked for 3 years at City Year, a national youth service program, first as a team leader of a dozen young people in their daily community service, and then as Director of National Policy and Planning. For the past 10 years he served on City Year's National Board of Trustees.

In his free time, he enjoys string instruments—playing some (violin, guitar, banjo, and ukulele) and playing with others (a tennis racket). An avid baseball fan, he and his son are completing an 18-year odyssey visiting every Major League baseball park. His wife, Merle, is a neuro-psychologist who specializes in the rehabilitation of brain-injured patients. They have two grown children and live in Newton, Massachusetts.

Curriculum
  • Basic Principles of Persuasion: The seminar begins by introducing a powerful conceptual framework for organizing one's own persuasion efforts and observing the persuasion efforts of others. This framework leads to an in-depth discussion of the key principles of persuasion, including personalizing, storytelling, metaphorical reasoning, and assessing the predispositions of audiences.
  • Strategic Communication: Effective and Ineffective Persuasion in Action. Successful and Unsuccessful efforts at persuasion are illustrated by a close analysis of several real-world cases from a variety of institutional contexts.
  • Interpersonal Persuasion: The dynamics of the most common form of persuasion, face-to-face persuasion, are explored in one-on-one and small group exercises.
  • Application to Participants Jobs: The seminar spotlights how principles and strategies of persuasion apply to the specific professional needs of the participants, using examples tailored to their organizations and activities.
 
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