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David E. Bell is the George M. Moffett Professor of Agriculture and Business at Harvard Business School. He currently teaches marketing in the school's executive program and retailing in the MBA program. He has taught in the school’s Agrib usiness Seminar for twenty-five years, and is now its faculty chair. He runs a nine-week executive course, Program for Management Development and is also the head of the school’s marketing department.
In agribusiness, David is particularly interested in the demand side of the food chain: how eating habits are changing, both with respect to what people eat and the channels through which they choose to buy food. From these trends he wishes to understand the implications for the supply end of the agribusiness industry.
In retailing, David is developing an economic framework for examining retail issues such as the interaction of store location with pricing strategy. David also has a particular interest in retail loyalty programs. Along with his co-author, Walter J. Salmon, David has written two books on retailing, Strategic Retail Management and Introduction to Retailing, both available from South-Western Publishing Company. Currently he is pondering the implications of an ever-expanding Wal-Mart.
For many years David was in the Managerial Economics area at Harvard Business School, heading the core MBA course and teaching second-year courses such as Risk Management and Agribusiness Decision Models. With Arthur Schleifer Jr., David has produced four books in a series called Managerial Decision Analysis for Course Technology Inc. The books are Decision Making Under Uncertainty, Data Analysis, Regression and Forecasting, Risk Management, and Decision Making Under Certainty. His research in this area has centered mostly on the analysis of risk.
Most recently he has published a series of papers dealing with the integration of economic and financial theories of risk. His best-known papers are concerned with the incorporation of psychological aspects of risk taking, such as regret and disappointment, into formal decision making systems. The Decision Analysis Society of INFORMS recently awarded him the 2001 Ramsey Medal for distinguished contributions to the field.
David received a BA from Oxford University and a PhD from MIT. |
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